The National Association RV Parks & Campgrounds (ARVC) announced that Peter Yesawich, Vice Chairman of MMGY Global, will be the closing luncheon speaker at the group’s Outdoor Hospitality Conference & Expo (OHCE), which is Dec. 2-5 at the Rio All-Suites Hotel and Casino in Las Vegas.
Yesawich’s presentation, “Insights into the American Leisure Traveler,” will discuss the findings of the ARVC-commissioned study of what motivates potential campers and how RV park and campground owners can more effectively reach and engage them.
Yesawich is a renowned expert on the habits and preferences of American travelers.
“You’ll walk away from the presentation with fresh new insights into the kinds of camping experiences active leisure travelers and outdoor enthusiasts are looking for and the factors that drive their choice of a destination,” ARVC said on its website.
“You’ll be able to use this valuable information to better serve the needs of your current campers and attract new campers to your park.”
For more information, visit www.arvc.org.