Kampgrounds of America, Inc. (KOA) has announced the addition of the Shelby/Broad River KOA Holiday to its network of campgrounds, marking a significant milestone for the fast-growing destination in western North Carolina, according to a press release.
Since first opening the park (formerly known as Broad River Campground) in 2022, owners George Selembo and Tyler Watts have quickly built a strong reputation for delivering a high-energy, amenity-rich camping experience designed to appeal to all types of campers. Now part of the KOA family of campgrounds, the Shelby/Broad River KOA Holiday is poised to reach a broader audience of travelers, while continuing to reflect the spirit and character of its local community.

Located in Mooresboro near Shelby and the Broad River, the campground has quickly become known as a fun, family-friendly getaway with a personality all its own. With a growing lineup of activities, memorable on-site experiences and easy access to the charm of nearby small towns, the campground offers guests a unique way to experience this part of North Carolina.
“We built this campground to be a place where all types of campers could come together, make memories and experience something truly special,” said George Selembo, co-owner of the Shelby/Broad River KOA Holiday. “Partnering with KOA allows us to bring national exposure to what we believe is one of the best little campgrounds in the Southeast, while continuing to invest in the guest experience and support the local community that has embraced us from day one.”
The Shelby/Broad River KOA Holiday stands out for its wide range of amenities and activities, including 15 permanent hot tubs open year-round, portable hot tubs delivered directly to guest sites, a custom-built gem mine, regular Gaga ball tournaments, cannonball contests, golf cart parades, and night swimming events during the summer. Seasonal programming adds to the appeal, from Camp-O-Ween celebrations in October to appearances by Knobby, the park’s Bigfoot personality, who delights guests with poolside photo ops and family fun throughout the year.
Located at 120 Broad River Campground Rd. in Mooresboro, NC, the Shelby/Broad River KOA Holiday is open year-round.
For more information or to make a reservation, visit the campground’s website or call 828-338-9598. Reservations are also available by going online or using the KOA app.











