Camping World Holdings Inc. (NYSE: CWH), the nation’s largest network of RV-centric retail locations and kathy ireland Worldwide (kiWW), listed as the 26th top licensor in the world by License Global magazine, have entered into a licensing agreement to launch kathy ireland Recreation & Adventure, according to a release.
The new line of furniture for the RV aftermarket and RV original equipment manufacturer space will be available exclusively at Camping World and Gander RV & Outdoors retail locations plus online beginning December 2020.
“I have always been blown away by the style of the kathy ireland Home products, so when the opportunity came around to partner together in the RV space, we jumped at the chance,” said Marcus Lemonis, chairman of Camping World Holdings. “Kathy’s brand represents a fashionable and affordable lifestyle and has always been at the forefront of emerging trends. This collection gives customers the chance to browse through an impressive collection for the perfect pieces that will best complement their interior design.”
“Collaborating with Marcus, a friend, a mentor, and one of the most brilliant business titans of our times, is truly exciting,” said Kathy Ireland, Chair, CEO and chief designer of kiWW who is named one of the Most Influential Leaders in the furniture industry by Furniture Today. “When I first spoke with Marcus a few years ago, my belief, in that moment, was that one day we would have the opportunity to collaborate. Marcus believes in “People, Process, Product,” and Camping World is America’s premier destination for everything RV. The team of people at Camping World is extraordinary. Honest. Patriotic. Family-focused, leaders who care about every customer. Marcus is not only one of the most respected business minds, leaders, and visionaries of our times, he is also someone who shares our entire team’s passion for improving the human condition around the world. We are all truly honored by this collaboration.”
The launch of the kathy ireland Recreation & Adventure furniture line is a starting point as the companies look to expand their relationship in the future with other categories such as beddings, linens, textiles, bath etc.
