Campspot is set to host a webinar on July 24 at 2 p.m. (EST) that will focus on how “campground owners can use user-generated content to market their parks in an authentic and cost-effective way.”
Titled “Campers as Creators: How to Turn Guest Content into Your Most Powerful Marketing Tool,” the webinar will feature Tessa McCrackin, CMO of Northgate Resorts.
“From transforming reviews into compelling testimonials to encouraging guests to tag your park on social media, you’ll walk away with simple, effective strategies to collect and repurpose content you didn’t have to create yourself,” stated an email on the webinar.
“Tessa will also highlight real-world examples from Northgate — like Camp Fimfo’s “Fimfoto” campaign, which turns guest snapshots into a full-scale marketing effort.”
