Champion Homes, Inc. (NYSE: SKY) has announced that it has entered into a definitive agreement to acquire the assets of Homes Direct, representing 11 retail locations across key Western U. S. markets, including Arizona, California, Colorado, New Mexico and Oregon. These locations represent the majority of Homes Direct’s operating footprint and align closely with Champion’s manufacturing and distribution presence in the region, according to a press release.
Homes Direct is the largest independent manufactured and modular home dealer in the western region of the United States, with a differentiated business model that engages a broad set of customers. The company offers a range of options and an elevated purchasing experience, supporting customers through permitting, financing, home selection and site preparation.
Through its innovative retail platform and additional go‑to‑market channels, Homes Direct expands Champion’s ability to drive retail growth and sales across key Western markets, stated the release.
The transaction is an opportunity to expand Champion’s Western U.S. retail footprint and accelerate the Company’s direct‑to‑consumer strategy by increasing access to high‑quality retail locations closely aligned with Champion’s manufacturing network.
“Homes Direct, led by pioneering industry leader and CEO Ray Gritton, is an outstanding retailer that we’ve admired and worked with for many years,” said Tim Larson, president and CEO of Champion Homes. “Our businesses complement each other well, and Homes Direct’s differentiated retail experience and significant western U.S. presence make this a natural fit. We are confident this acquisition strengthens our retail platform and will further our ability to win as a customer-centric, high-performance agile team.”
“Champion is an ideal long-term partner for Homes Direct, and I have significant trust in their team to take our assets forward,” said Gritton. “We share a strong focus on the customer, delivering a seamless transition for our employees and allowing us to continue delivering a differentiated retail experience while creating a great environment for future growth by expanding our reach across the United States.”
The completion of the acquisition is subject to the satisfaction or waiver of certain customary closing conditions and is expected to close in Champion’s second quarter of fiscal year 2027.
To ensure a seamless integration process, all Homes Direct employees at impacted locations will be offered employment by Champion following the completion of the transaction.
