Go RVing’s third 2026 experiential event took place from Oct. 3 – 11 at the Albuquerque International Balloon Fiesta in Albuquerque, N.M., according to an RVIA News & Insights report.
The activation drew thousands of attendees and generated significant interest in the RV lifestyle, with over 35,000 people touring the three RVs on display. As the official RV Sponsor of the event, Go RVing was in front of hundreds of thousands of Balloon Fiesta attendees, sharing how an RV can provide a comfortable way to travel, explore and spend time outdoors.
According to event staff, the following comments were overheard at the display.
- “I just came by to look quickly, but now I am trying to figure out how to make this my own.” – A man in his forties
- “This motorhome is so great. Can you please buy it and I’ll pay you back?” – An eight-year-old girl to her mother
- “If you could figure out how to get this to Australia, I would buy it now. I’ve never seen anything like this before.” – A man in his thirties
The 2026 experiential events so far have included the Scouting America National Jamboree at the Summit Bechtel Reserve at Glen Jean, W.V., and the U.S. Open of Surfing at Huntington Beach Pier in Huntington Beach, Calif.
In 2026, Go RVing has sharpened its experiential strategy around a select group of premium, high-visibility tentpole events designed to position the RV lifestyle at the intersection of American culture, passion points and consumer conversation.
As part of this evolved approach, Go RVing has prioritized larger-scale partnerships that allow for deeper audience engagement, stronger media integration, expanded social amplification and more immersive brand storytelling opportunities.
The strategy reflects a continued focus on elevating the visibility and cultural relevance of RVing by showing up in the environments and moments that matter most to today’s consumers.
Go RVing’s next experiential activation will take place at the Pickleball World Championships in Dallas, Texas, from Nov. 2 – 8.
