GuideTime, a technology platform connecting outdoor experience providers, hospitality operators and destinations, has announced its expansion into the travel technology and hospitality sectors through new partnerships with hotels, resorts, campgrounds, RV resorts, glamping operators and destination marketing organizations across the United States, according to a press release.
Over the past 90 days alone, GuideTime has onboarded its first 15 hospitality partners, marking an expansion of the company’s platform beyond its consumer marketplace model to support hospitality operators, experience providers and destination management organizations. These partnerships span a diverse range of hospitality categories, including boutique hotels, luxury resorts, RV destinations, campgrounds, glamping operators and experiential lodging properties across the United States.
“Our vision has evolved beyond helping travelers discover outdoor experiences,” said Sam Jankovich, co-founder and CEO of GuideTime. “We are focused on building technology that helps hospitality operators connect guests with curated experiences while supporting experience providers across the outdoor hospitality sector.”
New Hospitality Partnerships
CRR Hospitality, an operator of RV resorts and campgrounds launched with Savannah Lakes RV Resort and is evaluating additional opportunities across its growing portfolio.
Imprint Hospitality is launching with five destinations, expanding GuideTime’s reach into new categories including zipline adventures, agritourism, wellness retreats, experiential tourism and adventure travel.
GuideTime Platform Metrics
As hospitality adoption accelerates, GuideTime’s platform footprint has reached significant scale across the outdoor recreation ecosystem.
Today, GuideTime supports:
- More than 2,500 bookable experiences
- More than 750 outfitter and experience partners
- More than 5,000 guides and activity providers
- Hospitality partners operating across 49 states
The company believes the combination of hospitality distribution and outdoor activity supply creates additional opportunities for collaboration between hospitality operators and experience providers for all participants, noted the release.
Expanding Technology Infrastructure for Outdoor Experiences
GuideTime continues developing its technology platform to support hospitality and tourism operators. The platform enables hospitality partners to integrate bookable outdoor experiences into their digital channels while connecting guests with local experience providers.
“Our long-term vision is to build the technology infrastructure that supports the outdoor experience economy,” added Jankovich. “The outdoor experience economy remains highly fragmented. Hospitality operators, experience providers, guides, and destinations all need modern infrastructure that connects them together. GuideTime is building that foundation.”
Expanding Beyond Hospitality Through Destination Marketing Organizations (DMOs)
In addition to hospitality growth, GuideTime recently launched a dedicated platform for Destination Marketing Organizations (DMOs), enabling destinations to showcase local experiences, support tourism operators, and provide visitors with access to bookable activities. With approximately 2,500 DMOs operating across the United States, the company is expanding its platform to support destination organizations alongside hospitality operators.
Future Expansion Plans
GuideTime is currently tracking toward more than 3,000 hospitality keys under contract in the near term, with plans to expand toward more than 50,000 hospitality keys by 2028 as existing hospitality partnerships expand across hotel collections, resorts, outdoor hospitality operators, RV resort portfolios, campgrounds, glamping destinations, and destination management organizations nationwide.
“Travelers are increasingly looking for experiences connected to the destinations they visit,” said Jankovich. “GuideTime enables hospitality operators to offer curated experiences alongside accommodations and other travel services.”
