HOLO Footwear has announced its collaboration with Kampgrounds of America Inc., launching in July and August 2023, according to a press release.
The three-year partnership between sustainable footwear brand HOLO and the largest open-to-the-public campground network in the world, KOA, highlights the brands’ aligned goals.
“There is so much synergy between the HOLO and KOA brands,” says HOLO Footwear co-founder and president Yuri Vega. “Our focus is on democratizing sustainability and ensuring the accessibility of the outdoors to everyone aligns well with KOA’s mission of encouraging people to connect with the outdoors and each other.
“KOA campgrounds have been a part of my family’s summer trips for many years, so it is incredibly personal and exciting to have HOLO Footwear partner with KOA on our first-ever brand collaboration,” continues Vega. “We can’t wait for our consumers to see and wear this special product and to enjoy their summer outside adventures with HOLO x KOA.”
The limited edition HOLO x KOA camp shoes — a twist on the brand’s existing Maverick and Credimus silhouettes — will be available exclusively at holofootwearinc.com and koa.com in July, to be launched at Nordstrom stores nationwide the month following.
“Encouraging outdoor exploration has been a key tenet of our organization over our 60+ year history,” explained Diane Eichler, senior vice president of marketing at KOA. “Our partnership with HOLO is yet another opportunity to encourage even more people to connect with the outdoors and each other while also supporting sustainable products and habits.”
Launching during peak summer camping season, the HOLO x KOA collection — aptly dubbed the shoes of the summer for the 500-plus KOA campgrounds in North America and Canada — marks the beginning of a long-term partnership between the two brands, which will continue to develop over the next three years.
