The Outdoor Industry Association has published a 2026 Special Report on Fishing, done in partnership with the American Sportfishing Association.
According to an RV Industry Association News & Insights post, the data “shows a strong connection between fishing and camping — two outdoor activities that naturally complement the RV lifestyle.”
Camping is the largest crossover activity among fishing participants at 45% (up 7% since 2015) and 78% of anglers say they go camping when they go fishing. Per Go RVing’s 2025 RV Owner Demographic Profile, 47% of RV owners go fishing when RVing.
Based on this data, the RVIA encourages industry marketing teams to consider doing the following:
- Create social series, blog posts and email content around RV-friendly fishing destinations, gear and gear storage guides
- Partner with fishing-focused influencers and your customers to document the whole experience, not just the catch
- Use the OIA data as a story hook for pitching outdoor media: “Nearly 8 in 10 anglers camp when they fish—here’s why RVs are built for the combination.”
Fishing may be the goal of the vacation but camping is the vehicle offering comfort, space and storage outside of casting lines. Marketing the two together could help RV brands reach a highly engaged outdoor audience who might consider RV ownership for their next trip.
