Travelers may be planning their vacations a little differently in 2027. According to the Expedia Group’s newly released “Unpack ’27: The Trends in Travel” report, travelers are looking for more intentional and personalized experiences in the year ahead, according to Scripps News.
Vrbo, a vacation rental company owned by Expedia Group, has captured the shift with two new destination trends it’s calling “hobby hubs” and “heartland hideouts.
“Instead of asking where we should go, travelers are beginning to ask what we want to experience together,” explained travel expert Tomeka Jones.
Next year, your favorite activity could determine where you travel. According to Vrbo, 68% of travelers surveyed say they’re likely to take a hobby-focused trip, built around activities like crafting, photography, antiquing, birdwatching, stargazing and mahjong.
