Mark Koep, the founder and CEO of Campground Views, joined WCM’s Park Update on Tuesday (Dec. 20) to chat about the health of the industry, how national conferences fared this past fall, trends for the year ahead and more.
A well-known figure in the outdoor hospitality industry, Koep is always full of valuable insights. Koep noted during the show that even with uncertain economic times ahead, park owners/operators are in a prime position to continue seeing campers at their parks. He explains that while the RV industry may be seeing a downward trend on the manufacturing side, current RV owners are still going to want to use their rigs.
Koep also spoke about the importance of marketing and how finding a campsite has changed for the consumer, while also highlighting Campground Views’ Virtual Tours.
WCM’s Park Update is hosted by Ben Quiggle, editor of Woodall’s Campground Magazine, and Mike Gast, former vice president of communications at Kampgrounds of America Inc. (KOA).
The show airs every Tuesday at 3 p.m. EST.