Go RVing Canada welcomes Julia Bouterakos to its team, joining the association as an experienced marketing and communications officer with previous experience in the not-for-profit sector. She has demonstrated that she is a quick learner with a collaborative and adaptable style focused on driving growth in business, according to a press release from the organization.
“Experienced with current digital technology, with demonstrated success developing complex multi-channel strategies and content, she will be a great asset to the Go RVing Canada team,” the release states. In her most recent position, Julia developed a keen interest in design work and boosted brand visibility for both stakeholders and consumers.
In her new role, Julia will be the key contact person for all stakeholders. This includes being the liaison for the dealer and campground tie-in programs, managing all outward member communications as well as Go RVing Canada’s integrated agency team.
On the campground side, she will be helping to further develop the national reservation system as well as the updated trip planner for 2021.
Next spring/summer, Julia will help to coordinate media and influencer trips and will be active within the membership community to help partner with dealers and manufacturers to execute various initiatives. Finally, Julia will head up the day-to-day social media community management efforts, including blogs and newsletter delivery.
Should you have any questions about the Go RVing Canada programs or want to work more closely with the association in its advertising efforts, please contact Chris Mahony or Julia Bouterakos at the Go RVing Canada offices.
