Kampgrounds of America Inc. (KOA) has issued the fall update to its North American Camping Report which provides insight into new campers that have entered the market in 2020. KOA President and CEO Toby O’Rourke will share highlights of the fall update during her “The Camping Comeback” presentation at the virtual RV Dealers Convention/Expo at 2:15 p.m. Eastern, Nov. 11.
During this session, O’Rourke will review several findings from the fall survey including:
- Consumers’ perception of camping as safe form of travel
- New camper RV purchase intentions
- Outlook for RV camping 2021
“KOA’s North American Camping Report documents what is motivating the flood of new campers that have entered the market in 2020,” said RVDA President Phil Ingrassia. “The fall update to the report provides valuable information on what’s happened in recent months and what’s ahead for the RV and campground industry.”
The KOA workshop will be available on-demand after Nov. 11 through the virtual convention/expo platform. Many other educational sessions, Vendor Training +Plus, and all virtual booths will be available on-demand starting Monday, Nov. 9 and available through Jan. 31, 2021.
RV industry companies interested in reaching dealers during the event can contact Julie Newhouse at jnewhouse@rvda.org to explore Vendor Training +Plus workshops as well as partnership, sponsorship, and exhibiting opportunities.
Follow the convention on social media using #RVDAConEx. Visit www.rvda.org/convention for more information. Convention registration is priced to make it affordable, with discounts for multiple attendees from the same dealership. To register, click here.
