In January 2026, the RV industry experienced a 14.51% year-over-year (YoY) decline, indicating a fluctuation in market conditions following a 0.88% YoY decline in January 2025, according to Statistical Surveys Inc., the Grand Rapids, Mich.-based subsidiary of Trader Interactive that monitors retail and consumer data for the RV industry.
New RV sales varied across categories:
- Towable RVs: -14.42% YoY
- Motorized RVs: -15.07% YoY
Category Performance – New RV Sales
Underperforming the Market
- Class B: -11.80%
- Travel Trailers: -12.81%
- Class C: -13.23%
- Fifth Wheels: -18.93%
- Class A: -24.34%
Regional Performance – Where Demand is Rising & Falling
Despite the overall decline, some markets are significantly outperforming the national average, creating growth opportunities. However, other markets are experiencing steeper declines, indicating potential challenges for dealers. Below are some of the strongest and most-declining markets based on January 2026 data.
Top Growth Markets – January 2026
- Somerset, KY → +800.00% YoY
- Beckley, WV → +300.00% YoY
- Selma, AL → +200.00% YoY
- Juneau-Ketchikan, AK → +200.00% YoY
- Galesburg, IL → +200.00% YoY
Declining Markets – January 2026
- Sheboygan, WI → -92.86% YoY
- Clovis, NM → -87.50% YoY
- Greenwood, SC → -85.71% YoY
- Lynchburg, VA → -83.33 % YoY
- State College, PA → -83.33% YoY
Stay Ahead with Data-Driven Insights
There’s always more to the data than whether the industry is up or down. By peeling back the layers, you uncover new opportunities to act strategically. Want deeper insights for your market? Reach out to us at marketing@statisticalsurveys.com to access industry data that helps drive better business decisions.
